You know how valuable CRM systems can be. You’ve told your teams how helpful CRM is and how much it will improve their ability to do their jobs. And yet, less than half of sales pros report using CRM on a daily basis. Just having a CRM isn’t enough: You need to get your teams to actively use it.

Underutilizing your CRM is one of the biggest reasons it will fail. And for a system that holds so much power and promise to improve your business, why is there such a consistent struggle to actually put it to good use?

In this webinar, our integration experts walk you through what’s behind CRM resistance and how you can promote adoption to benefit users and the org as a whole. They’ll uncover the secrets to:

• What’s behind the failure to adopt software, specifically CRM
• The technology adoption curve and how to use it to your benefit
• Five phases of software adoption that everyone experiences
• How to motivate users to actually use your CRM