Even when keeping up with your CRM data as best you can, marketing databases will naturally decay around 23% annually, and B2B contact data can decay even faster. Which means you could be making critical decisions on critically decayed data—and inadvertently leading your business down the wrong road. 

Data decay is a natural part of the data lifecycle, but with the help of solid data hygiene, you can better protect your business—and your CRM data—from rotten results. That starts with being able to diagnose data decay: Where is it coming from? Where does it show up? Where does it hide? And ultimately: How can it be corrected? 

Make plans to attend this free webinar where our data experts will share tips on maintaining data hygiene and combating data decay with the help of automation and integration. You’ll learn about:

• Common causes and types of data decay 
• Which of your data is at the highest risk
• Tips on diagnosing and preventing data decay
• Why you need to incorporate dynamic data