Why Email Integration Matters for Inbox Management and Team Productivity
Everyone manages their inbox differently. Some people must end each day with zero unread emails, while others embrace the chaos and rely on CTRL+F searches to stay afloat. Many fall somewhere in between—leaving messages unread as reminders or filing everything “just in case.”
No matter which style you use, your inbox has one major limitation: your emails are siloed.
When you’re collaborating on a sale, managing a project, or supporting a customer, having important information trapped inside an individual’s inbox creates delays, miscommunication, and frustration. Even with a CRM like NetSuite, manually attaching emails to records is time-consuming and easy to forget.
When one critical message gets buried, lost, or never added to the CRM, it can send your team into a scramble.
This is exactly why CloudExtend built ExtendSync, a tool that:
- Automatically attaches emails to NetSuite records
- Lets you create and update NetSuite contacts directly from your inbox
- Provides bi-directional calendar sync between NetSuite and Outlook or Gmail
These features eliminate communication silos and boost team efficiency. Here’s how three very different organizations are achieving major time savings and transparency with ExtendSync.
Efficiency Boost #1: Complete Transparency Across Projects
Company: MUEngineers
Industry: Structural engineering and inspection
Team size: ~15 employees
MUEngineers manages complex projects ranging from high-rise condos to office towers. With such a small team wearing multiple hats—including founder and CEO Marcus Unterweger—transparency isn’t optional; it’s essential.
Before ExtendSync, each employee had their own manual method for tracking correspondence:
- Copy/pasting emails into server folders
- Setting custom rules in Outlook
- Storing messages in personal inboxes
This led to limited visibility and inconsistent processes.
ExtendSync changed that.
Marcus explains:
“ExtendSync helped us streamline our communications, making sure certain emails get filed automatically to the project records within NetSuite. Now everything is in one place—the NetSuite project record. I wouldn’t want to go back to how we did it before.”
With automated email syncing, the entire team now works from a single source of truth, freeing up time and reducing miscommunication.
Efficiency Boost #2: Eliminating Manual Filing Forever
Company: Noon International
Industry: Global food trading
Challenge: Manual workflows + paper-based filing
For decades, Noon International relied on physical paperwork. Emails were printed and stored in filing cabinets—a time-consuming process that slowed the team down.
In 2017, CIO Michael Yasutake migrated the company to NetSuite and sought a digital replacement for their paper workflow. ExtendSync Google Workspace for NetSuite became the missing piece.
With automatic email syncing:
- The team saved ~100 hours per year
- No one had to print, file, or manually search for email history
- Critical messages became searchable and tied to the correct NetSuite records
Michael shared:
“After all these years, ExtendSync has saved us close to 700 hours in total.”
Digitizing their process didn’t just modernize their workflow—it eliminated tedious admin work and unlocked massive efficiency gains.
Efficiency Boost #3: A True “Set It and Forget It” Workflow
Company: Capitol Scientific
Industry: Scientific and laboratory supplies
Products: 350+ manufacturers, 1M+ SKUs
With so many product lines and customers, Capitol Scientific needed flawless communication tracking and full transparency across teams. But with manual processes and inconsistent CRM data, efficiency was suffering.
After adopting ExtendSync, everything changed.
Using Autopilot, the team set up automated syncing for:
- Emails
- Calendar events
- NetSuite record updates
Once configured, Autopilot requires no manual involvement.
“Set it and forget it” has become the daily experience.
ExtendSync now saves each user 30–60 minutes every day while eliminating app switching between email and NetSuite. Focus, productivity, and transparency all improved dramatically.
Boost Your Inbox Efficiency Today
Nearly half of sales and customer success professionals admit to storing critical customer information in their inbox instead of their CRM. That creates data silos, lost visibility, and slower workflows across the entire organization.
If you want to:
- Improve team collaboration
- Capture complete communication history
- Keep NetSuite CRM data clean and updated
- Reduce manual work
- And eliminate inbox chaos . . .
. . . it’s time to experience the same benefits these three organizations achieved with ExtendSync.